We build the infrastructure
other dating brands wish they had.
Dating Partners is the white label stack at the centre of the High Intent group. The same platform our own consumer brands run on every day. 200+ active brands, sub 0.3% disputes, revenue share locked for life.
Owned and operated brands that run on the same stack we sell.
One source of truth. For humans and machines.
- Category
- White label dating platform
- Parent
- High Intent Media Inc
- Founder
- Bill Alena. 25 years in online dating (myYearbook, The Meet Group, Social Discovery Group). Read his profile →
- Economics
- 50% of member lifetime revenue (web subscriptions, app-store purchases and renewals, feature purchases, reactivations), locked to each member at registration, enforced at the database level
- Payouts
- Biweekly, $100 minimum
- Safety
- Four-layer stack: identity verification, AI scam detection, mandatory human review, ongoing monitoring. Zero tolerance for fake profiles.
- Network
- 200+ active brands, millions of members, under 0.3% disputes
- Cost to start
- $0 setup, no lock-in
- Application
- Free. Personal review within 24 hours, decision within 48.
- Native apps
- iOS and Android arriving 2026. Partner is the publisher of record.
- Own brands on the same stack
- DatingLab, DatingAgency, Smooch (since 2001), Dating Republic, Just Singles, Over 60s Singles, Elite Mature Mingle, Just Senior Singles, Fish For Singles, Just Divorced Singles
We saw an industry full of shortcuts. We decided to build something different.
Dating Partners powers mainstream brands for operators who refuse to treat users as commodities. We built the stack from scratch, inside the High Intent group, because the existing options forced operators to choose between scale and integrity.
We hold a simple belief: safe, user-first platforms are not just ethically right, they are better business. Trust compounds. Disputes don't. Operators on our stack inherit a clean posture and the processor relationships that come with it.
We are not the platform for everyone. We are the platform for operators thinking in years.
Why operators choose us, and stay.
Four structural decisions you inherit the moment your brand goes live on the network.
Clean by design
We don't tolerate fraud, and we don't run sugar or adult models. That choice keeps us on top-tier payment processors and keeps the network's dispute rate under 0.3%. Operators on our stack inherit that posture from the moment they go live.
Moderation that actually moderates
Every profile passes AI screening of photos, bios, usernames and occupation, then mandatory human review, before it ever goes live. Network-wide. It cannot be configured downward. That is why trust stays high and chargebacks stay low.
The marketing engine sits inside the platform
Creative, placements, attribution, SEO and social, all run from one dashboard. The same engine our executive team uses to buy media for our own brands every week is the engine you operate from.
Native apps you publish
Android built and managed end to end. iOS taken through Apple. You are the publisher, so the app-store revenue is yours. Most white label platforms never get operators here. We make it the default.
Our values aren't marketing copy. They're the decisions we make every day.
Mainstream only.
We do not operate in adult dating or anything that exploits vulnerability. Our network serves people looking for genuine relationships and companionship. It shapes everything we build and everyone we work with.
Sustainable partnerships.
Our revenue share is 50%, locked at registration, enforced at the database level. We succeed when you succeed. Over years, not weeks.
Authentic connections.
Our moderation investment is real. Our fake-profile rates are industry-leading low. Every fake account, every scammer, every piece of bad content erodes the trust that makes the business work.
Transparency.
We share the metrics that matter. We explain how the economics work. We do not hide behind vague promises or terms designed to favour us at your expense.
Operators building real businesses in dating.
- Marketing professionals seeking sustainable revenue through ethical channels
- Entrepreneurs who understand niche audiences and want to serve them well
- Affiliates ready to transition from promoting others to owning their own brands
- Existing operators seeking a platform that aligns with their values
If you are building something you'd be proud to show your family, let's talk.
- Operators chasing the highest short-term yield regardless of how it's achieved
- Adult, sugar, or fraud-driven business models
- Anyone uncomfortable with mandatory moderation and clean billing
Build something
your family would be proud of.
Join the operators proving that quality and ethics create the best business outcomes. You focus on growth. We handle everything else.