The maths of
owning the member.
50% of everything every member you bring ever spends. Web subscriptions, app-store renewals, feature purchases, reactivations. Locked at registration and paid every two weeks. Here is the model, with honest assumptions.
Biweekly payouts · $100 minimum · No hidden fees
Dating Partners operates on a simple member-level revenue share:
You receive 50% of all revenue generated by every member you register, for the life of that member, across every source.
This includes:
- Web subscriptions, monthly and annual
- Short-term access passes (24-hour, weekend)
- Native iOS and Android app-store purchases and renewals
- Feature purchases and reactivations, for as long as the member returns
Your 50% is locked the moment each member registers, applied at the database level, not as a contract clause. It attaches to the member, not to a promo period, and never changes.
50% of member lifetime revenue. Every source. Locked at registration.
Let us be direct about the rate.
You'll find white label platforms advertising 70%, 75%, even 80% revenue shares. We offer 50%. Here is why, and why we think it's actually the better deal.
- Revenue share can be adjusted retroactively on users you've already acquired
- Conversion rates are lower because moderation is minimal and users don't trust the platform
- Retention is worse because dark-pattern monetisation creates resentful subscribers
- Payment processing issues are more common due to high chargeback rates
- The headline rate looks good, the actual deposits disappoint
- The rate is locked permanently, your economics never change
- Conversion rates are higher because real moderation creates real trust
- Retention is stronger because users stay by choice, not confusion
- Payment processing is stable because dispute rates are low
- The rate you see is the rate you get, reliably, every month
"The question isn't what percentage do I get. It's what percentage of what."
50% of members who trust the platform, stay longer and don't dispute charges beats a bigger slice of members who churn fast and request refunds.
CPA pays you once.
Ownership pays you for years.
Let's model realistic earnings based on traffic levels. These projections use assumptions based on Dating Partners network performance.
That is $163,371 in lifetime value a CPA model would hand to someone else.
CPA pays you once per registration. Ownership compounds while subscribers stay active.
10 daily registrations
A modest, achievable target for a niche brand or an affiliate testing the model.
| Month | New subs | Active subs | Gross revenue | Your share (50%) | Cumulative |
|---|---|---|---|---|---|
| 1 | 30 | 30 | $750 | $375 | $375 |
| 2 | 30 | 56 | $1,400 | $700 | $1,075 |
| 3 | 30 | 78 | $1,950 | $975 | $2,050 |
| 4 | 30 | 96 | $2,400 | $1,200 | $3,250 |
| 5 | 30 | 112 | $2,800 | $1,400 | $4,650 |
| 6 | 30 | 125 | $3,125 | $1,563 | $6,213 |
| 7 | 30 | 136 | $3,400 | $1,700 | $7,913 |
| 8 | 30 | 146 | $3,650 | $1,825 | $9,738 |
| 9 | 30 | 154 | $3,850 | $1,925 | $11,663 |
| 10 | 30 | 161 | $4,025 | $2,013 | $13,676 |
| 11 | 30 | 167 | $4,175 | $2,088 | $15,764 |
| 12 | 30 | 172 | $4,300 | $2,150 | $17,914 |
With just 10 registrations per day, you're earning over $2,000/month by year end, and that base continues compounding. By Year 2, even with no traffic increase, you'd earn approximately $25,000.
50 daily registrations
A solid niche brand or an affiliate with consistent traffic sources.
| Month | New subs | Active subs | Gross revenue | Your share (50%) | Cumulative |
|---|---|---|---|---|---|
| 1 | 150 | 150 | $3,750 | $1,875 | $1,875 |
| 2 | 150 | 278 | $6,950 | $3,475 | $5,350 |
| 3 | 150 | 386 | $9,650 | $4,825 | $10,175 |
| 4 | 150 | 478 | $11,950 | $5,975 | $16,150 |
| 5 | 150 | 556 | $13,900 | $6,950 | $23,100 |
| 6 | 150 | 623 | $15,575 | $7,788 | $30,888 |
| 7 | 150 | 679 | $16,975 | $8,488 | $39,376 |
| 8 | 150 | 727 | $18,175 | $9,088 | $48,464 |
| 9 | 150 | 768 | $19,200 | $9,600 | $58,064 |
| 10 | 150 | 803 | $20,075 | $10,038 | $68,102 |
| 11 | 150 | 833 | $20,825 | $10,413 | $78,515 |
| 12 | 150 | 858 | $21,450 | $10,725 | $89,240 |
At 50 daily registrations, you're building a business generating over $128,000/year in recurring revenue by the end of Year 1. This is a real income stream, not campaign-dependent, compounding month over month.
100 daily registrations
A well-established brand or portfolio operator with strong traffic capabilities.
| Month | New subs | Active subs | Gross revenue | Your share (50%) | Cumulative |
|---|---|---|---|---|---|
| 1 | 300 | 300 | $7,500 | $3,750 | $3,750 |
| 2 | 300 | 555 | $13,875 | $6,938 | $10,688 |
| 3 | 300 | 772 | $19,300 | $9,650 | $20,338 |
| 4 | 300 | 956 | $23,900 | $11,950 | $32,288 |
| 5 | 300 | 1113 | $27,825 | $13,913 | $46,201 |
| 6 | 300 | 1246 | $31,150 | $15,575 | $61,776 |
| 7 | 300 | 1359 | $33,975 | $16,988 | $78,764 |
| 8 | 300 | 1455 | $36,375 | $18,188 | $96,952 |
| 9 | 300 | 1537 | $38,425 | $19,213 | $116,165 |
| 10 | 300 | 1606 | $40,150 | $20,075 | $136,240 |
| 11 | 300 | 1665 | $41,625 | $20,813 | $157,053 |
| 12 | 300 | 1715 | $42,875 | $21,438 | $178,491 |
100 daily registrations builds to over $257,000/year in recurring revenue by year end. And this is Year 1. The subscriber base continues to grow and compound in Year 2 and beyond.
Dating subscribers compound.
The models above show Year 1, but the real power is what happens next. Unlike one-time purchases, subscribers who stay continue generating revenue month after month. Your Year 1 efforts continue paying in Year 2, Year 3 and beyond.
Here's what Year 2 looks like at 50 daily registrations:
| Metric | End of Year 1 | End of Year 2 |
|---|---|---|
| Active subscribers | 858 | 1,144 |
| Monthly revenue (your share) | $10,725 | $14,300 |
| Annual revenue (your share) | $89,240 | $162,720 |
Your Year 2 earnings are 82% higher than Year 1, with the exact same traffic. By Year 3, the same 50 daily registrations generates approximately $209,000/year.
This is the difference between CPA (paid once) and revenue share (paid forever). The same traffic, compounding over time.
50 registrations per day for 1 year.
Many affiliates are used to CPA models, get paid once per registration. Let's compare.
| Metric | CPA model ($4/reg) | Dating Partners (50%) |
|---|---|---|
| Year 1 | $72,000 | $89,240 |
| Year 2 | $72,000 (new traffic only) | $162,720 |
| Year 3 | $72,000 (new traffic only) | $209,760 |
| 3 year total | $216,000 | $461,720 |
| If you stop after Year 1, Year 2 earnings | $0 | $73,480 |
| If you stop after Year 1, Year 3 earnings | $0 | $48,320 |
With our higher conversion rates, revenue share beats CPA even in Year 1, and the gap widens dramatically over time. If you stop driving traffic, CPA income stops immediately. Revenue share continues, your existing subscribers keep paying, keep renewing, keep generating income.
More importantly: you're building something you own. A subscriber base has value. A history of CPA campaigns doesn't.
Most of these you can influence.
The models above use network averages. Your actual results depend on several factors.
Conversion rate
Network average: 10%. Range: 6 to 15%.
Why Dating Partners converts higher than industry average:
- Real moderation creates real trust
- No dark patterns means genuine upgrades
- Shared network provides instant matches
- Quality platform experience reduces friction
Retention
Network average: 85% monthly (15% churn). Range: 80 to 90%.
What improves retention:
- Users who joined with genuine intent
- Niche communities with strong identity
- Avoiding low-quality traffic sources
Average revenue per subscriber
Network average: $25/month. Range: $18 to $35.
What affects ARPU:
- Mix of subscription lengths
- Geographic mix of your traffic
- Adoption of premium features
Traffic consistency
Compounding works best with consistent traffic.
What to focus on:
- Irregular spikes followed by quiet periods don't build the same subscriber base as steady daily registrations
- Focus on sustainable sources, SEO, content, consistent paid campaigns
10% conversion vs an industry average of 3 to 5%.
Real moderation = real trust
Users who believe profiles are genuine are more likely to upgrade. Every profile passes AI screening and human review. Trust converts.
Honest monetisation = sustainable retention
No fake notifications. No hidden renewal traps. Users who upgrade understand what they are getting, and stay subscribed because they want to.
Shared network = instant liquidity
New users immediately find people to match with. No empty-site experience. Higher engagement from day one means faster conversion.
Platform investment = better experience
Continuous UX optimisation across the network. Improvements to onboarding, messaging and upgrade flows benefit every brand.
50% of a well-performing subscriber base beats a bigger slice of a poorly-performing one. The platform quality is part of your revenue model.
Predictable cash flow, on a schedule.
Payment schedule
Revenue share calculated and paid every two weeks, with detailed statements each cycle.
Payment methods
Bank transfer (US, UK, EU, international) or PayPal. $100 minimum threshold.
Transparency
Real-time dashboard showing registrations, conversions and projected earnings.
The lock
Your 50% share is locked at registration, forever, regardless of policy changes.
What this is, and what it is not.
We want partners who succeed long-term. That means being honest about what this is and isn't.
- A real business model that compounds over time
- Income that grows as your subscriber base grows
- An asset that has value independent of your daily effort
- Sustainable revenue from a platform built to last
- Get-rich-quick, meaningful revenue takes months to build
- Passive from day one, you need to drive traffic consistently
- The highest headline rate, 50% is lower than some competitors advertise
- Guaranteed, your results depend on your traffic quality and consistency
Partners who succeed think in years, not weeks. They invest in building traffic sources that compound alongside their subscriber revenue. They treat their dating brands as businesses, not campaigns.
If that's your approach, the model works.
Ready to build
recurring revenue?
No commitment required. We review every application personally.