Dating Partners vs HubPeople
By Laurie Clarke, Dating Industry AnalystUpdated February 2026
What is HubPeople?
HubPeople is a white label dating technology company headquartered in Douglas, Isle of Man. The company provides a "Dating As A Service" platform through its HubStars sub-brand, enabling brand owners to launch, promote, and monetise dating websites and apps without building their own technology. HubPeople has been operating for over 20 years and is a member of the Online Dating Association.
The platform serves over 30 million dating customers worldwide and provides 24/7 customer support in English and Spanish. In 2019, HubStars acquired Olé Dating, a white label provider targeting Spanish-speaking markets.
HubPeople offers partners an AI-powered site builder called Hubbi that can create a branded dating site in minutes. Partners earn through commission-based models including revenue share (up to 65%), Pay Per Sale ($85 PPS), and Cost Per Action ($12 CPA). There are no upfront costs to join.
HubPeople Key Facts
- Founded:
- Early 2000s
- Headquarters:
- Douglas, Isle of Man
- Parent Company:
- HubPeople Ltd
- Platform Type:
- White label dating platform (DaaS)
- Revenue Model:
- Revenue share / CPA / PPS
- Network Size:
- 30+ million customers
- ODA Member:
- Yes
- Website:
- hubpeople.ai
Dating Partners and HubPeople are both managed white label dating platforms with shared member databases and zero-cost entry for operators. Both handle technology, hosting, payment processing, and moderation. Both are members of the Online Dating Association.
The differences are in security infrastructure, revenue term guarantees, and verification standards. Dating Partners provides 4-layer identity verification through Yoti and locks revenue terms permanently at registration. HubPeople offers more commission flexibility (CPA, PPS alongside revenue share) and an AI-powered site builder, but does not match Dating Partners' verification depth or term guarantees.
For operators deciding between the two, the choice comes down to whether verification strength and locked terms matter more than commission model flexibility.
Feature Comparison
| Feature | Dating Partners | HubPeople |
|---|---|---|
| Commercial | ||
| Revenue model | Rev share (locked) | Rev share/CPA/PPS |
| Terms locked at registration | Yes | No |
| Setup fee | Free | Free |
| Commission rates | Locked permanently | Up to 65% rev share |
| Security & Verification | ||
| Gov't ID verification (Yoti) | Yes | No |
| Credit card auth at registration | Yes | No |
| Email breach validation | Yes | No |
| AI photo/video detection | Yes | No |
| 24/7 human moderation | Yes | Yes |
| ODA member | Yes | Yes |
| Platform Features | ||
| Shared member network | Yes | Yes |
| Full white-label branding | Yes | Yes |
| Managed compliance (VAT/GDPR) | Yes | Yes |
| Native mobile apps | Planned (Summer 2026) | No |
| AI site builder | No | Yes |
| Payment processing included | Yes | Yes |
| Operator analytics dashboard | Yes | Yes |
| Video profiles | Planned | No |
HubPeople Pricing vs Dating Partners Pricing
Total Cost of Ownership: First Year Estimate
| Feature | Dating Partners | HubPeople |
|---|---|---|
| Setup / Licence Fee | £0 | £0 |
| Monthly Platform Fee | £0 | £0 |
| Hosting | Included | Included |
| Payment Processing | Included | Included |
| Moderation | Included (AI + human, 24/7) | Included (24/7) |
| Compliance (VAT/GDPR) | Included | Included |
| ID Verification (Yoti) | Included (4 layers) | Not available |
| Mobile App | Included (Summer 2026) | Not available |
| Revenue Model | Rev share (locked permanently) | Rev share/CPA/PPS (terms may change) |
The Bottom Line on Cost
Both platforms are free to join and operate on revenue share, making the direct cost comparison unusually close. The key financial difference is term security: Dating Partners locks your revenue share percentage permanently at registration, meaning your economics can never be changed. HubPeople's terms, while competitive today, are not contractually locked against future changes.
Three Key Differences
1. Identity Verification Standards
Dating Partners uses 4-layer verification: government ID through Yoti, credit card authentication, email breach validation, and AI-generated content detection. HubPeople relies on standard moderation and customer support. For operators whose brand reputation depends on user safety, Dating Partners' approach provides a measurably higher trust standard.
2. Revenue Term Guarantees
Dating Partners locks revenue share terms at registration — permanently. Your percentage never changes regardless of platform growth, policy updates, or market conditions. HubPeople offers competitive rates today (up to 65% rev share), but terms are subject to their standard partner agreement and can be updated. This distinction matters most for operators building long-term businesses.
3. Commission Model Flexibility
HubPeople offers three commission models: revenue share, PPS ($85), and CPA ($12). This gives affiliates and operators flexibility to choose payment structures that match their traffic quality. Dating Partners focuses on revenue share only, which aligns operator and platform interests but offers less flexibility for affiliates who prefer upfront payouts.
Our Verdict: Dating Partners vs HubPeople
Updated: February 2026Both platforms are credible, managed, ODA-member white label dating providers with zero upfront costs. The choice depends on what you value most: unbreakable term security and industry-leading verification, or commission model flexibility and AI-powered tools.
Choose Dating Partners if:
- • You want revenue terms locked permanently at registration
- • Identity verification is a brand priority (Yoti 4-layer)
- • You're building a long-term dating business, not testing traffic
- • You want compliance and moderation fully managed
Choose HubPeople if:
- • You want CPA or PPS alongside revenue share
- • You need an AI site builder for fast launches
- • You want Spanish-language market access via Olé Dating
- • Commission model flexibility matters more than term guarantees
Key Difference: Dating Partners locks your terms forever and verifies every user with government ID. HubPeople gives you more ways to get paid.
Frequently Asked Questions
Want Locked Revenue Terms AND 4-Layer Verification?
Zero setup cost. Revenue share locked forever. 4-layer identity verification included.