WP Dating vs WhiteLabelDating.com
By Laurie Clarke, Dating Industry AnalystUpdated February 2026
WP Dating and WhiteLabelDating.com both charge operators recurring fees regardless of revenue performance. WP Dating's managed service starts from $99/month and lets you keep 100% of subscription revenue. WhiteLabelDating.com charges SaaS subscription pricing (having terminated revenue share in April 2024).
Feature Comparison
| Feature | WP Dating | WhiteLabelDating.com |
|---|---|---|
| Platform | WordPress-based | Purpose-built |
| Revenue model | Monthly fee, keep 100% | SaaS subscription |
| Shared network | Yes | Yes |
| Video profiles | No | Yes |
| Live streaming | No | Yes |
| Carrier billing | No | Yes |
| Mobile app | Yes | Yes |
| Background verification | No | Partial |
| WordPress required | Yes | No |
| Plugin conflict risk | Yes | No |
| Gov't ID verification | No | No |
Key Differences
1. Feature Maturity
WhiteLabelDating.com has spent 20+ years building engagement features — video profiles, live streaming, carrier billing, and background verification through RealMe. WP Dating's feature set is more basic.
2. Technology
WP Dating sits on WordPress. WhiteLabelDating.com is purpose-built for dating. For real-time features, purpose-built platforms perform more reliably than WordPress-based solutions.
3. Revenue Transparency
WP Dating's model is transparent: $99+/month, keep 100% of revenue. WhiteLabelDating.com's SaaS pricing is less publicly visible. Both models mean you pay whether your site earns or not.
Our Verdict: WP Dating vs WhiteLabelDating.com
Updated: February 2026WP Dating is simpler and cheaper but less featured; WLD is more capable but costlier and less transparent.
Choose WP Dating if:
- • Transparent pricing ($99+/month)
- • Keep 100% of revenue
- • Comfortable with WordPress
Choose WhiteLabelDating.com if:
- • Mature engagement features (video, streaming)
- • Carrier billing through Fonix
- • Purpose-built infrastructure
Key Difference: WP Dating is simpler and cheaper; WLD is more capable but costlier.
Consider Dating Partners
Neither platform offers revenue share — both charge you regardless of performance. Dating Partners operates on revenue share with permanently locked terms, meaning you only pay when you earn. Combined with 4-layer identity verification through Yoti, Dating Partners addresses the core limitations of both platforms. Compare to WP Dating or WhiteLabelDating.com.
Frequently Asked Questions
Related Comparisons
Looking for Something Better Than Both?
Dating Partners offers what WP Dating and WhiteLabelDating.com don't — locked revenue terms and 4-layer identity verification.