Glossary
Industry terminology explained. Quick reference for key concepts.
A
Affiliate Marketing
Performance-based marketing where affiliates earn commissions for driving user registrations or subscriptions.
Read moreARPPU (Average Revenue Per Paying User): Complete Definition
What ARPPU means for dating businesses. How paying users generate revenue and what drives this metric.
Read moreC
Chargeback in Dating: Complete Definition and Business Impact
What chargebacks are and why they matter. How payment disputes affect dating businesses and processing.
Read moreConversion Rate in Dating: Complete Definition and Benchmarks
What conversion rate means for dating sites. Types of conversion, industry benchmarks, and optimization.
Read moreCPA (Cost Per Acquisition) in Dating: Complete Definition
What CPA means in dating marketing. How to calculate, optimize, and use CPA to build profitable acquisition.
Read moreL
Locked Revenue Share: Complete Definition and Importance
What locked revenue share means. How term protection works and why it's essential for operators.
Read moreLTV (Lifetime Value) in Dating: Complete Definition and Calculation
What lifetime value means for dating operators. How to calculate LTV and use it to make better business decisions.
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