Glossary
Definitions for every term we use across the platform and the knowledge base, written for operators not academics.
Affiliate Marketing
Performance-based marketing where affiliates earn commissions for driving user registrations or subscriptions.
ARPPU (Average Revenue Per Paying User): Complete Definition
What ARPPU means for dating businesses. How paying users generate revenue and what drives this metric.
Chargeback in Dating: Complete Definition and Business Impact
What chargebacks are and why they matter. How payment disputes affect dating businesses and processing.
The Cold Start Problem in Dating: Complete Definition and Solutions
What the cold start problem means for dating platforms. Why empty databases kill dating sites and how to solve it.
Conversion Rate in Dating: Complete Definition and Benchmarks
What conversion rate means for dating sites. Types of conversion, industry benchmarks, and optimization.
CPA (Cost Per Acquisition) in Dating: Complete Definition
What CPA means in dating marketing. How to calculate, optimize, and use CPA to build profitable acquisition.
Locked Revenue Share: Complete Definition and Importance
What locked revenue share means. How term protection works and why it's essential for operators.
LTV (Lifetime Value) in Dating: Complete Definition and Calculation
What lifetime value means for dating operators. How to calculate LTV and use it to make better business decisions.
Niche Dating: Complete Definition and Strategic Value
What niche dating means. Why focused dating sites outperform generalists and how to choose your niche.
Revenue Share in Dating: Complete Definition and Guide
What revenue share means for dating operators. How the split works, calculations, and maximizing your share.
Shared Member Network: Complete Definition and How It Works
What shared member network means in white label dating. How network sharing works and why it matters.
User Attribution in White Label Dating: Complete Definition
What user attribution means. How users are permanently linked to operators and why it determines revenue.
White Label Dating: Complete Definition and How It Works
What white label means in dating. Complete definition of white label dating platforms and the operator model.